I had a great conversation this week with Karmen Mentil – ex-director of the Alpine Pearls and recognised leader on tourism sustainability.

It was clear that Covid was a bit of a watershed in tourism and transport in Alpine destinations – as it has been in so many other walks of life. It sounds familiar from a UK perspective that the disruption of the tourism sector has challenged the motivations of some destinations to maintain and develop their sustainable transport offer.

However, it was great to hear of successes such as Seefeld’s pioneer status of being awarded Austrian Eco-label for Destinations, as well as that of Wagrain-Kleinarl. Seefeld’s approach to not just how visitors get around, but how they arrive looks like it might be worth adding Seefeld to the visit list.