This graphic sets out all of the components of the whole visitor journey.
Click on the numbers to see the 'What?', 'Why?' and a link for more information and working examples
What? Getting from home to a transport hub (first mile), and from the arrival hub to the destination (last mile)
Why? Enables use of public transport to the destination (2) hence delivering its significant carbon reduction
What? The main journey
Why? Significant (up to 50%) source of a rural destination's total carbon emissions
What? Buses, shuttles etc providing access across an area via a single ticketing platform
Why? Simplicity of use; transparency of costs
What? Infrastructure and services that enable active travel to be the default mode for local journeys is widespread
Why? Legitimises and enables low/zero carbon local transport
What? ebikes/trikes/quads etc that provide "fun" alternative ways of making journeys independently and accessing places beyond public transport
Why? Appealing to wide(r) range of users; complements public transport to make whole non-car package more attractive and usable
What? Cards that provide guests access using variety of modes; provided "free" (e.g. via accommodation bookings / visitor levy) or paid products
Why? Simplifies visitor access to transport services; key element of "social contract" with visitors; provides marketable products and perks
What? Places where visitor traffic is restricted (with exceptions) for all or part of the year or day. In-destination car parking restricted, often combined with gateway car parks
Why? Improves destination character & ambience; enables safe active travel; shifts demand to sustainable transport services; enables reliable journey times
What? Baggage pick-up from home to in-destination delivery
Why? Makes approach journey involving links and changes easier
What? Baggage transfer between locations within destination
Why? Reduces need for visitor's own car in-destination
What? Rental of "toys" (bikes, paddle boards, camping gear etc) in-destination
Why? Reduces need for car for journey- to-destination
What? Integrated information & marketing - of all travel, accommodation & in-destination activities etc
Why? Allows whole-journey planning & "what if" exploration of options
What? Decisions relating to visitor transport are made by those best placed to create meaningful change
Why? To ensure transport is optimised for visitor demand-related outcomes, including carbon reduction
What? Getting from the arrival hub to the destination (last mile)
Why? Enables use of public transport to the destination (2) hence delivering its significant carbon reduction
What? How visitors get around
Why? Typically the second biggest contributor to a destinations total carbon emissions and local commitment to improvements
What? A key justification for visitor car or van use is the need to carry luggage
Why? Removing the burden of carrying luggage enables different travel choices to be made
What? How a destination is presented and how decisions are made about access & transport
Why? Information & marketing influences overall visitor travel behaviour. Appropriate local governance leads to good visitor transport systems